prod_name: Bloom Dress
detail_desc: Fitted, calf-length dress in a patterned crêpe weave. Frill-trimmed sweetheart neckline with a drawstring at the front and short puff sleeves with elastication over the shoulders and at the hems. Seam at the waist with elastication at the back, a concealed zip in one side and a wide flounce at the hem. Unlined.